For some of us, lilac will have been the colour of your first eye shadow once applied liberally at school. It will probably have been shimmery and came in a small pot that, at some point, might have let rip inside your bag.
Fashion is forever changing. The biggest trend one the fashion world eventually fade away, while shapes and colours briefly banished are destined to make a come back at some point. It means that fashion-lovers are used to going backward, enthusiastically trying out silhouettes and brands that have a nostalgic element.